Email marketing

The email marketing is one of the oldest uses a strategy within a digital marketing plan. The results in terms of conversions are among the highest. However, still many are not very favorable to its use. This is because they still associate it with spam mail, which saturates us in an intrusive way and without our interest.

When used within the parameters of permission marketing , a concept created by Seth Godin , the results improve significantly. In this way we will only send emails to those subscribers who, previously, have given their consent to receive our emails based on their topics of interest. Its use should be moderate, so as not to tire and that our shipments are received with some interest.

The ideal, and the most expensive in terms of effort to achieve, is that we create our own database. With consistency, creating contents that add value and supporting us in the previous points, we will build a database of quality, with interested subscribers, updated and, if possible, segmented.

Tools, such as Mailchimp , allow us to make email campaigns for up to 2,000 subscribers free of charge. In addition, the possibility of measuring all the steps until the conversion, makes us able to make the necessary decisions for the improvement of the results.

These are some of the steps that I have selected and that are important in any strategy of a digital marketing plan . There are many more. Each one will have to evaluate which ones give them the best returns. I would like to know which ones you use. Surely we will learn among all. For more info and get digital marketing services click here: Digital Marketing Agency in Lahore

Web Analytics: Measure to know

In the digital world, in which everything or practically everything can be measured, it is a suicide not to put web analytics at the top of our priorities. A good collection of data and its subsequent analysis improve the strategic objectives of our business and allow us to establish the appropriate tactics for the achievement of the objectives.

Four steps are necessary in the web analytics strategy:

- Definition of Objectives .

- Establishment of metrics and KPI, s .

- Data collection

- Development of dashboards and reports that allow us an evolution and improvement .

The last point is the key. If the analytic allows us continuous improvement, it is not analytical or we have not done it well.