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Email marketing

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The email marketing is one of the oldest uses a strategy within a digital marketing plan. The results in terms of conversions are among the highest. However, still many are not very favorable to its use. This is because they still associate it with spam mail, which saturates us in an intrusive way and without our interest. When used within the parameters of permission marketing , a concept created by Seth Godin , the results improve significantly. In this way we will only send emails to those subscribers who, previously, have given their consent to receive our emails based on their topics of interest. Its use should be moderate, so as not to tire and that our shipments are received with some interest. The ideal, and the most expensive in terms of effort to achieve, is that we create our own database. With consistency, creating contents that add value and supporting us in the previous points, we will build a database of quality, with interested subscribers, updated and, if possi...
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Google Finder: Commands and More Tricks

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The Google search engine is a powerful tool to which, generally, we do not take as much advantage as we could. And that we all had a good time every day using it for all kinds of information searches: addresses, definitions, websites, news, etc. Since almost everyone has Google as the default search engine (there are many more search engines on the internet), it will be good to know the commands and other advanced search tricks that will allow you to take advantage of the enormous potential of this search tool. Let's know better how to search Google. Commands and functions of the Google Finder There are many features within the search engine that streamline the advanced search on Google and provide much more comprehensive and, at the same time, accurate information. And it can be a great competitive advantage to know how to search for the information you are looking for in a more efficient and agile way.  Advanced Search Operators from Google In this section appear ...
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Strategy in Social Networks

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Positive statistics in social networks do not stop improving: number of users, scope, frequency of use, downloads, use of Tran’s media, etc. Everyone wants to be there, but relatively few really know how to get the most out of them. The first thing to be clear is that social networks are not made to sell. It just does not work like that. So, what can you give me? Well, fundamentally, you can get: - Create branding, increase brand awareness. - Attract traffic to your landing page. - You create community about your brand and communicate with it Manage and solve many crisis situations that may arise and solve problems for your customers.  Knowing how to listen, you can detect before anyone else, what your users are demanding. Each social network is different, with a different type of user, with a way of communicating that must be adapted to each medium. Here you can see some tools for your marketing strategy on Twitter. It is necessary to define which is our ideal ...
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E-commerce: The art of closing the goal

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For all those who sell or want to sell products on the internet, a virtual store is the key tool to do so. When physical contact disappears, trust in the site is crucial. To achieve this, a trajectory is necessary, having made a strategy in content marketing, where we have made ourselves known and established trusting relationships with users who have become followers of us or our brand. So that the percentage of bounce (those who arrive at our e-commerce page and leave without finishing the purchase) is as low as possible, the virtual store must have at least the following characteristics: Usability: The structure of the site has to be understandable, intuitive and comfortable. Navigate in a natural way that brings you closer to the final process: shopping cart and payment. Images: The aesthetics of how the product is presented is very important. High quality, attractive images that show the products in a clear and attractive way.   No barriers to purchase : The enti...
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The Digital Marketing Plan

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In this age in which digital becomes more and more important, knowing the keys that help us develop an appropriate strategy in a Digital Marketing Plan increases its importance. It is no longer digital or traditional, but blended marketing, where the On and Offline actions are integrated. Every business plan must take into account a digital marketing plan that is consistent with the global strategy and with concrete plans on social networks such as Twitter , Facebook and google + Content Marketing: The basis of everything Content marketing is a long-term marketing strategy that consists of generating relevant content for your target audience, within the area of ​​knowledge and sector in which we want to influence. We will not sell anything, but we will offer our knowledge and experience for free. Solving needs, we will be positioning ourselves as references that can help our future customers in this field. A content marketing strategy is the basis of all the actions that ar...
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